Vancouver Product Design Firm Wins Eco Design Award
JDi Design Inc., a design firm pioneering eco product development has been recognised for its commitment to design excellence with the award of the prestigious International Design Excellence Award from the IDSA. (Industrial Designers Society of America)
The TazzyTotes™ Produce Bag received a Bronze IDEA Eco Design Award for its eco chic solution for instore produce bags. JDi Design’s winning design is 100% recyclable and embodies ecological principles at every stage of its lifecycle. It also features a unique bin label and an erasable marker for writing names or bulk bin numbers with a non-toxic dry erase pen, eliminating the need for instore sealing and tagging. The produce bag is part of a modular system designed around everyday shopping needs, from the moment you go shopping until you finally reach home.
The design team, Adrian van Wijk, Sandy Lam, Sam Richards and Jamie McDonald from Vancouver, British Columbia, focused on identifying gaps in the emerging trend to use reusable bags. The result is an international ecological and economic success. “It is very satisfying to see the thought and care we put into a seemly simple product receiving international recognition as well as market place success”, says Adrian van Wijk, Design Director at JDi Design. The TazzyTotes products have been on the market since June 2009.
About the JDi Design Inc.
JDi Design is a group of design professionals incorporated in Vancouver, British Columbia, Canada. JDi Design is distinguished by applying creative thinking to the user-focused design of products and services. JDi Design provides eco product design and development services taking ideas from concept to production in a variety of industries.
JDi Design is committed to environmental sustainability and strives to harmonize its clients’ business objectives with consumer needs in balance with nature.
About the IDEA.
The International Design Excellence Awards (IDEA) is a yearly award partly sponsored by The Industrial Designers Society of America (IDSA), and is dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and economy.
TazzyTotes™ produces an eco-chic range of modular shopping tote solutions designed around everyday shopping needs, the core product idea was born from a desire to do the right thing while at the same time, getting rid of all the plastic bags!
After 6 months of development TazzyTotes™ launches a complete line of eco-chic, fun and functional shopping solutions designed by eco-design consultancy JDi Design of Vancouver, BC.
The TazzyTotes™ range is a modular system of tote solutions designed around your everyday shopping needs, from the moment you enter a store until you finally reach home. The line includes a Market Tote (shopping basket), Urban All Tote (shoulder bag), Shopping Cart Tote, Expandable Bags, Bottle Bag and Produce Bags.
What’s unique about the new range of TazzyTotes™ is that each bag can be flat packed and used alone or as part of a bigger system which grow in capacity to suit your needs.
Lisa Rahn, entrepreneur and TazzyTotes™ founder approached JDi Design after she became frustrated at the lack of practical, stylish, plastic bag alternatives. She was certain that if reusable bags were more attractive and expandable, more people would make the switch.
JDi Design provided the total design solution, developing the TazzyTotes™ brand identity, designing the complete range of eco-chic totes and finally sourcing and coordinating ethical production in China.
To create a truly green range of bags all TazzyTotes™ are made from long-lasting, high quality materials, which minimizes the ecological impact over the product’s useful life. The produce bags – a smart alternative to plastic in the produce and bulk food department feature a clever, erasable label for writing names or bin numbers on and are 100% recyclable PET. An added benefit of the line’s flat-pack design is increased shipping efficiency from the factory in China to retail stores in Canada, which results in a lower carbon footprint.
TazzyTotes™ are available now across Canada.