JDi Design plays an integral role in Brightside success story.
JDi Design was asked to design and help engineer an identity for Brightside’s flagship product, the DR37-P.
We took a critical look at the market and competitor products creating a solid foundation from which to work.
Concepts created by JDi utilised contemporary materials and finishes embodying the essence of Brightsides HDR display technology.
Our hands-on approach took the product from an idea to reality helping pave the way for the company’s acquisition by Dolby Laboratories.