TazzyTotes: Eco-chic Shopping

May 15th, 2009
Posted by: Adrian van Wijk

After 6 months of development TazzyTotes™ :!: launches a complete line of eco-chic, fun and functional shopping solutions designed by eco-design consultancy JDi Design of Vancouver, BC.

The TazzyTotes™ range is a modular system of tote solutions designed around your everyday shopping needs, from the moment you enter a store until you finally reach home. The line includes a Market Tote (shopping basket), Urban All Tote (shoulder bag), Shopping Cart Tote, Expandable Bags, Bottle Bag and Produce Bags.

What’s unique about the new range of TazzyTotes™ is that each bag can be flat packed and used alone or as part of a bigger system which grow in capacity to suit your needs.

Lisa Rahn, entrepreneur and TazzyTotes™ founder approached JDi Design after she became frustrated at the lack of practical, stylish, plastic bag alternatives. She was certain that if reusable bags were more attractive and expandable, more people would make the switch.

JDi Design provided the total design solution, developing the TazzyTotes™ brand identity, designing the complete range of eco-chic totes and finally sourcing and coordinating ethical production in China.

To create a truly green range of bags all TazzyTotes™ are made from long-lasting, high quality materials, which minimizes the ecological impact over the product’s useful life. The produce bags – a smart alternative to plastic in the produce and bulk food department feature a clever, erasable label for writing names or bin numbers on and are 100% recyclable PET. An added benefit of the line’s flat-pack design is increased shipping efficiency from the factory in China to retail stores in Canada, which results in a lower carbon footprint.

TazzyTotes™ are available now across Canada.

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