Vancouver Product Design Firm Wins Eco Design Award
JDi Design Inc., a design firm pioneering eco product development has been recognised for its commitment to design excellence with the award of the prestigious International Design Excellence Award
from the IDSA. (Industrial Designers Society of America)
The TazzyTotes™ Produce Bag received a Bronze IDEA Eco Design Award for its eco chic solution for instore produce bags. JDi Design’s winning design is 100% recyclable and embodies ecological principles at every stage of its lifecycle. It also features a unique bin label and an erasable marker for writing names or bulk bin numbers with a non-toxic dry erase pen, eliminating the need for instore sealing and tagging. The produce bag is part of a modular system designed around everyday shopping needs, from the moment you go shopping until you finally reach home.
The design team, Adrian van Wijk, Sandy Lam, Sam Richards and Jamie McDonald from Vancouver, British Columbia, focused on identifying gaps in the emerging trend to use reusable bags. The result is an international ecological and economic success. “It is very satisfying to see the thought and care we put into a seemly simple product receiving international recognition as well as market place success”, says Adrian van Wijk, Design Director at JDi Design. The TazzyTotes products have been on the market since June 2009.
About the JDi Design Inc.
JDi Design is a group of design professionals incorporated in Vancouver, British Columbia, Canada. JDi Design is distinguished by applying creative thinking to the user-focused design of products and services. JDi Design provides eco product design and development services taking ideas from concept to production in a variety of industries.
Environmental Statement
JDi Design is committed to environmental sustainability and strives to harmonize its clients’ business objectives with consumer needs in balance with nature.
About the IDEA.
The International Design Excellence Awards (IDEA) is a yearly award partly sponsored by The Industrial Designers Society of America (IDSA), and is dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and economy.
About TazzyTotes
TazzyTotes™ produces an eco-chic range of modular shopping tote solutions designed around everyday shopping needs, the core product idea was born from a desire to do the right thing while at the same time, getting rid of all the plastic bags!

JDi Design Wins the Prestigious “Red Dot” Award
Vancouver, Canada, April 6th, 2010 JDi Design Inc., a design firm pioneering eco. product development has received the prestigious red dot Design Award for their innovative “Eco, grow-as-you-go” Orgafile Modular Filing System designed for OrgaFile (Pty) Ltd. The Red Dot Awards are the largest and most renowned design competition in the world, presented annually by the Design Zentrum Nordrhein Westfalen in Germany.
The Orgafile filing cabinet is the first in the industry to provide typical fixed-unit cabinet features including: an anti tilt mechanism, a general cabinet lock and a single module safety catch in a contemporary post consumer extruded wooden filing module. This unique modular filing system brings a breath of “clean” air with its style, feasibility and modularity to an established market.
JDi Design’s innovation in the Orgafile Modular Filing System proves that eco effective design for mass production is both sustainable and makes for good business. The jury of international renowned design experts awarded the Orgafile product with the red dot quality seal for design excellence. This recognition is received by a select few chosen from over 4,200 entries coming from 57 countries.
The design team, Adrian van Wijk and Jamie McDonald from Vancouver, British Columbia, focused the early design research on sustainable production techniques. Later working with Orgafile’s unique market insight, the team sought to develop a design to solve the business problems of minimizing production infrastructure, providing value to the end user and leaving noticeably less of an environmental impact than competitive products. “I am very satisfied with our design effort,” says Adrian van Wijk, Design Director at JDi Design. “Our green design solution has been recognized with best in class product design awards now, in both North America, Europe, and Africa.”
About the JDi Design Inc.
JDi Design is a group of design professionals incorporated in Vancouver, British Columbia, Canada. JDi Design is distinguished by applying creative thinking to the user-focused design of products and services. JDi Design provides green product design and development services taking ideas from concept to production in a variety of industries.
Environmental Statement
JDi Design is committed to environmental sustainability and strives to harmonize its clients’ business objectives with consumer needs in balance with nature.
About Orgafile
Orgafile is in the business of offering the best solution for customers wanting to access their offline data and information effortlessly. Suitable for every home, suitable for every small or large office. For more information visit: http://www.orgafile.com
About Red Dot
With more than 10,000 submissions from more than 60 countries, the international “Red Dot Design Award” is the largest and most renowned design competition in the world.
Red Dot Award : http://www.red-dot.de

JDi Design Adopts the Designers Accord
JDi Design is committed to the following 4 steps in implementing the Designers Accord.
For full Designers Accord information, resources, history, and more, visit www.designersaccord.org.
STEP 1: Review the Call to Action
We ask all adopters, globally, to proactively engage in a dialogue about environmental impact with each and every client and customer, and to integrate sustainable alternatives in their work. By collectively committing to having this conversation, we will compel businesses to evaluate sustainability as a key vector in decision-making for their products and services.
We promote openly sharing knowledge and experience about green design and sustainability. We believe building environmental intelligence should be a collective exercise. For this cause, we advocate inverting the traditional model of competition, and encourage pooling knowledge so that all may benefit and build on marketable and sustainable solutions. We believe this will lead to greater innovation.
STEP 2: Internalize the Code of Conduct
STEP 3: Agree to adopt the Guidelines for Design Firms
1. Publicly declare participation in the Designers Accord.
2. Initiate a dialogue about environmental impact and sustainable alternatives with each and every client. Rework client contracts to favor environmentally responsible design and work processes. Provide strategic and material alternatives for sustainable design.
3. Undertake a program to educate your teams about sustainability and sustainable design.
4. Measure the carbon/greenhouse gas footprint of your firm (includes operations and client engagements), and pledge to reduce your footprint annually. (All Adopters will be asked to submit their footprint assessments on an annual basis to a committee made up of impartial supporters, including representatives from AIGA and IDSA.)
5. Advance the understanding of environmental issues from a design perspective by contributing actively to the communal knowledge base for sustainable design.
STEP 4: Formalize your adoption of the Designers Accord
The Designers Accord is a wholly inclusive initiative, and we invite all members of the creative community to take part in this dialogue. By design, the barrier to entry for adopting is low. However, we know that it is important that this call to action is more than a manifesto. We do ask adopters to demonstrate their adherence to the guidelines by annually providing evidence of their commitment to an external committee of impartial supporters (including representatives from AIGA and IDSA), and by participating in the community conversation about the Designers Accord.

After 6 months of development TazzyTotes™
launches a complete line of eco-chic, fun and functional shopping solutions designed by eco-design consultancy JDi Design of Vancouver, BC.
The TazzyTotes™ range is a modular system of tote solutions designed around your everyday shopping needs, from the moment you enter a store until you finally reach home. The line includes a Market Tote (shopping basket), Urban All Tote (shoulder bag), Shopping Cart Tote, Expandable Bags, Bottle Bag and Produce Bags.
What’s unique about the new range of TazzyTotes™ is that each bag can be flat packed and used alone or as part of a bigger system which grow in capacity to suit your needs.
Lisa Rahn, entrepreneur and TazzyTotes™ founder approached JDi Design after she became frustrated at the lack of practical, stylish, plastic bag alternatives. She was certain that if reusable bags were more attractive and expandable, more people would make the switch.
JDi Design provided the total design solution, developing the TazzyTotes™ brand identity, designing the complete range of eco-chic totes and finally sourcing and coordinating ethical production in China.
To create a truly green range of bags all TazzyTotes™ are made from long-lasting, high quality materials, which minimizes the ecological impact over the product’s useful life. The produce bags – a smart alternative to plastic in the produce and bulk food department feature a clever, erasable label for writing names or bin numbers on and are 100% recyclable PET. An added benefit of the line’s flat-pack design is increased shipping efficiency from the factory in China to retail stores in Canada, which results in a lower carbon footprint.
TazzyTotes™ are available now across Canada.