What is Eco Design?

We see it as an opportunity for business. JDi leverage Eco Design to grow a product's total market share in a sustainable manner. We have defined three fundamental levels on which to base green design goals.

True Cost Accounting

True cost accounting takes into consideration the cost of waste disposal, energy consumption, and pollution over and above the direct costs. All products on the market today are profitable to the business that is making them. But there are many spin-off costs which are carried by the consumer or society which are not factored into the business equation.