What is Eco Design?

We see it as an opportunity for business. JDi leverage Eco Design to grow a product's total market share in a sustainable manner. We have defined three fundamental levels on which to base green design goals.

(Social, Environmental, and Economy or People Planet Profit)

A product or service should contribute equally to all three areas to be defined as a success. For example, focusing on Profit at the expense of either Environment or Society does not result in a long-term sustainable model, and likewise neglecting profit also negates ongoing success.