What is Eco Design?

We see it as an opportunity for business. JDi leverage Eco Design to grow a product's total market share in a sustainable manner. We have defined three fundamental levels on which to base green design goals.

Green Washing

Greenwashing (green whitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.