We see it as an opportunity for business. JDi leverage Eco Design to grow a product's total market share in a sustainable manner. We have defined three fundamental levels on which to base green design goals.
An ecological footprint represents the amount of land required to sustain the consumption patterns of a given population. Applied to product design, an ecological footprint (defined by surface area) considers energy and material use, as well as the waste created in the life cycle of a product.