What is Eco Design?

We see it as an opportunity for business. JDi leverage Eco Design to grow a product's total market share in a sustainable manner. We have defined three fundamental levels on which to base green design goals.

Biomimicry

Biomimicry draws on nature to solve problems in practice, most often looking at new ways to improve materials. It iis also applicable on the macro scale of product design when assessing Product Systems.